Following a bumper crop and even with a looming El Nino, 2014 will be a great year for farmers in the Ilocos region and Cagayan Valley as local cigarette manufacturer Mighty Corporation or Mighty Corp assured farmers of brisk sale in tobacco leaves.
MIghty Corp executive vice president Oscar Barrientos reiterated that their company’s share of the domestic market has dramatically risen from 5% in 2012 to 20% last year. With this is Mighty Corp’s commitment to give back to the farmers a fair share of their success by offering competitive prices to crops and initiating programs that will help tobacco farmers and their dependents.
“We have earned our fair share of the market by making quality but affordable cigarettes that were smartly packaged, creatively and ingenuously sold to the mass market. That is the secret of our success in breaking the cigarette monopoly in this country and we’re mighty proud of our modest success coming from a home-grown and Filipino-owned cigarette company,” said Barrientos, a retired judge.
Barrientos also stressed that over the years, Mighty Corporation has consistently championed the cause of the Filipino tobacco farmers by buying a larger share of the low-grade tobacco leaves at a good prices. “This year alone, we have bought even the low-priced tobacco leaves. Had Mighty Corporation not done that, it would have created a great economic dislocation for tobacco farmers,” he explained.
Competition is good. It benefits both the consumers and the farmers and everyone is happy.