How Mighty became the Philippines’ oldest cigarette firm

Not many family-owned and managed businesses last beyond the lifetimes of their founders, often disintegrating either due to family squabbles or internal decline. A century ago and even up to the mid-20th century, the Philippines had many cigarette manufacturers but most of them have become extinct. Why?

Today, the Philippine cigarette industry rakes in P150 billion per year and is a top source of national government taxes for Philhealth, education and other social services. A “hidden champion” has quietly emerged in recent years, with the oldest Filipino-owned cigarette firm Mighty Corporation — owned by the Wongchuking family since its founding in 1945 — increasing its two-percent market share in 2000 to now approximately 20 percent.

Mighty Corp. has a philanthropic arm called the Wong Chu King Foundation, which honors the business founder, focusing mainly on educational, civic and religious charities. The foundation will celebrate is 36th anniversary on March 30 by inaugurating a church at Our Lady of Piat in Cagayan and also donating a new water tank to supply 240 households in Piat.

Check the exclusive interview of Alex “Kokoy” Dy Wongchuking on The Philippine STAR.

Mighty Corporation teamed up with Local Farmers to Use Organic Pesticides

Mighty Corporation encourage domestic farmers to go organic. As they urge to minimize the use of chemical-based pesticides.

Mighty Corp. executive told that teamed up was part of the company’s corporate social responsibilities thrust.  He also added that the number of farmers who use chemical-based pesticides are slowly decreasing while the amount of organic-based pesticides users are growing.

In addition to a much greener future, this movement will also increase the income of domestic farmers and will slowly extinguish the use of chemical-based pesticides in our country.

Mighty Corp. is in efforts with National Tobacco Administration (NTA), Fertilizer and Pesticide Authority (FPA) of the Department of Agriculture (DA) and University of the Philippines in Los Baños, Laguna (UPLB) to support this cause.

Mighty Corporation Increases Purchase of Tobacco

Mighty Corporation announced that it will substantially increase its tobacco purchase from domestic farmers nationwide.

This allowed Mighty Corporation to compete in the local market with equal footing.

According to Mighty Corporation’s vice president, this move also showed Mighty Corp.’s commitment to help domestic tobacco farmers nationwide. He also added that the company’s actions allowed it to grow into a stronger and more competent industry player.

Mighty Corporation Collaborates with Local Farmers

Mighty Corp. collaborates with farmers up north in hopes of making a new major player in the tobacco industry.

The Vice President of Mighty Corp. stated that the company already asked the permission of the National Tobacco Administration for the substantial increase of their tobacco purchase as part of their Corporate Social Responsibility.

“We are grateful and we are looking forward to the firm commitments of Mighty Corporation to help the 65,000 strong tobacco farmers in the Philippines with their pronouncements this year to purchase 10-million kilograms of tobacco leaves and the P10-million outreach projects for tobacco farmers,”  Said the representative of the NTA.

He claimed that more farmers are now glad that their tobacco will be more profitable in the local market.

“Now that we are assured of an alternative market, besides other tobacco companies, our members will again be inspired to devote larger areas to the cultivation of Ilocandia’s most important cash crop,” he said.

Mighty Corporation Celebrates Outstanding Corporation Award

Mighty Corp. will welcome this year’s national management congress with well-deserved Outstanding Corporation Award.

Philcoman Research Institute (PCMRI) will hold this year’s congress in a simple celebration to honor awardees of the Outstanding Corporation of the year Award and the Outstanding Management Leadership Award of the year. In addition, the national congress will also witness the oath-taking of its newest members.

In an interview with the spokesperson of PCMRI, this year’s congress will focus more on saving funds for much greater uses.

“We opted to hold a simple rite so that funds and other resources we can save can be channeled to research and further studies of important issues in politics, economics, sociology and national security.”

The PCMRI is a federation of professional and technological societies, management developments, institutions, academe, business enterprises and professional managers dedicated to the development of management and improvement of its practices.

Mighty Corp. Focuses on their Corporate Social Responsibility

Mighty Corp. has been commended for helping the church to spread the faith in the Philippines and for prioritizing apostolic works and education in its programs and projects.

“The parents of these students are low-income farmers producing only for local consumption,” the bishop said. “So you can imagine the positive impact this kind of support has for them.” according to the bishop who commended Mighty Corp.

He also commended Mighty Corp. for their project to help organized tobacco farmers of North Luzon.

“I’m quite happy about all these projects. It’s a big lift for our farmers, not only in La Union but also the whole of Northern Luzon,” He said. “This is something very beautiful as the hand tractors and water pumps encourage our farmers to use modern methods of agriculture.”

Filipino-owned cigarette maker Mighty Corp received the Outstanding Corporation of the Year Award

Philcoman Research Institute (PCMRI) will hold this year’s National Management Congress in a much simpler ceremony. The 40th celebration of the event will honor recipients of the Outstanding Corporation of the year Award, Outstanding Management Leadership Award of the year, and the oath-taking of new members.

According to PCMRI Congress chairman Dr. Pedrito Salvador, the event will be held on December 10 and will be attended by government officials and members of the academe and the private sector.

“We opted to hold a simple rite so that funds and other resources we can save can be channeled to research and further studies of important issues in politics, economics, sociology and national security,” the chairman said.

The PCMRI is a federation of professional and technological societies, management developments, institutions, academe, business enterprises and professional managers dedicated to the development of management and improvement of its practices.

Mighty Corporation, a Filipino company, will receive the Outstanding Corporation Award for 70 years’ worth of service.

Mighty Corp. Urges the Use of Organic-Based Pesticides

The use of chemical-based pesticides has been common in the fields of our country. Not only is this harmful for the environment, local farmers also lose loads of income by using these kinds of pesticides.

In order to decrease the reliance of farmers on chemical-based pesticides, Mighty Corp. urges local tobacco farmers to use organic-based pesticides. According to the company, this will substantially increase the income of local tobacco farmers while also helping save the environment.

Statistics show that more and more farmers are leaning towards the use of organic-based pesticides than chemical-based ones.

The company is continually cooperating with the National Tobacco Administration (NTA), Fertilizer and Pesticide Authority (FPA) of the Department of Agriculture (DA) and University of the Philippines in Los Baños, Laguna (UPLB) to support this cause.

Mighty Corp. Shows Their Support for the Local Tobacco Industry

Mighty Corp. shows their support for the local tobacco industry. With the company growing rapidly, they show their love for the local tobacco farmers by continually supporting the livelihood programs offered by tobacco leaves.

According to Mighty Corp., the Filipino-owned company’s share of the domestic market increased from 5 percent in 2012 to 20 percent in 2015.

“We have earned our fair share of the market by making quality but affordable cigarettes that were smartly packaged, creatively and ingenuously sold to the mass market. That is the secret of our success in breaking the cigarette monopoly in this country and we’re mighty proud of our modest success coming from a homegrown and Filipino-owned cigarette company.” according to Mighty Corp., spokesperson.

To show gratitude, the company purchased low-grade tobacco leaves from local farmers at very good prices. They also plan to expand their corporate social responsibility projects to help increase local tobacco production.

The company has many more upcoming plans to increase its market share but, as of now, their main focus is supporting the local tobacco industry.